Danfoss Privacy Policy

Danfoss A/S ("Danfoss", "we", "our", "us") is committed to protecting the privacy and security of personal data we collect and process. This Privacy Policy explains what data we collect, how we use it, and your rights regarding your personal information.

1. Data Controller

The data controller responsible for personal data processed through this website is:

• Danfoss A/S
• Ulsnæs 1, DK-6300 Graasten, Denmark
• CVR: DK 20165715
• [email protected]

2. What Data We Collect

2.1 Data You Provide Directly

When you submit a quote request, contact form, or product inquiry, we collect:

• Name and job title
• Business email address and phone number
• Company name and location
• Product interests and application details
• Message content

2.2 Data Collected Automatically

When you visit this website, we automatically collect:

• IP address (anonymized where required by law)
• Browser type and version
• Pages visited and time spent
• Referring website
• Cookie data (see Section 5)

3. How We Use Your Data

We use your personal data for the following purposes:

• Responding to inquiries: Processing quote requests, connecting you with authorized distributors, and providing technical support responses.
• Service improvement: Analyzing website usage to improve content quality and user experience.
• Marketing communications: Sending product updates and technical newsletters, where you have provided explicit consent.
• Legal compliance: Meeting obligations under applicable data protection, trade, and tax regulations.

4. Legal Basis for Processing

We process your personal data under the following legal bases pursuant to GDPR:

• Contractual necessity: Processing required to respond to product inquiries and fulfill orders.
• Legitimate interests: Website analytics to improve services, fraud prevention.
• Consent: Marketing emails and non-essential cookies. Consent may be withdrawn at any time.
• Legal obligation: Compliance with EU and national regulatory requirements.

5. Cookies

This website uses cookies for functionality, analytics, and marketing purposes. Essential cookies required for website operation are placed without consent. Analytics and marketing cookies are placed only with your consent, which you can manage through our cookie preference center.

We use Google Analytics with IP anonymization enabled. For full details of cookies used, refer to our Cookie Policy available on request.

6. Data Sharing

Danfoss does not sell personal data to third parties. We may share data with:

• Authorized Danfoss distributors to process product inquiries in your region
• Technical service providers (CRM, email delivery, analytics) under data processing agreements
• Legal and regulatory authorities where required by law

Where data is transferred outside the EU/EEA, we use Standard Contractual Clauses or other approved transfer mechanisms.

7. Data Retention

Inquiry data is retained for up to 3 years following the last interaction, or for the duration of any resulting business relationship plus applicable legal retention requirements. Website analytics data is retained for 26 months. You may request deletion at any time subject to legal retention obligations.

8. Your Rights

Under GDPR and applicable national laws, you have the right to:

• Access your personal data
• Correct inaccurate data
• Request deletion (right to erasure)
• Restrict or object to processing
• Data portability
• Withdraw consent at any time without affecting prior processing

To exercise your rights, contact [email protected]. You also have the right to lodge a complaint with the Danish Data Protection Authority (Datatilsynet) at datatilsynet.dk.

9. Security

Danfoss implements appropriate technical and organizational measures to protect personal data against unauthorized access, disclosure, alteration, and destruction. All data transmissions through this website are encrypted via TLS/HTTPS.

10. Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. Material changes will be communicated through a notice on our website. We encourage you to review this page periodically.

11. Contact Us

For privacy-related questions or to exercise your rights:

• Email: [email protected]
• Data Protection Officer: [email protected]
• Postal: Danfoss A/S, Ulsnæs 1, DK-6300 Graasten, Denmark